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    Data-Driven Excellence with CRM!

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    Broadway Platform CRM is built to drive retention through personalized, automated engagement.

    Advantages you can build on

    Our advantages

    We are
    what we
    do

    • Real-Time CRM Dashboard & Data Control

      From raw player data to immediate operational action.

      Broadway Platform CRM provides operators with full real-time visibility into player behavior, campaign performance, and engagement activity. Every action, workflow movement, and communication result is reflected instantly in a fully customizable dashboard.

      Operators can track performance across any date range, monitor workflow entry and completion rates, and analyze communication effectiveness without waiting for reports or exports.
      .Flexible date filtering and performance comparison
      .Real-time workflow entry, exit, and completion statistics
      .Player-level filtering and full behavioral overview
      .Instant control over segments, workflows, and automation states
      .Live monitoring of Email, SMS, Push Notification, and Inbox communications

      No delays. No processing queues. Full operational control in real time.

      Fastest CRM the cutting-end Data Warehouse

    • Advanced Segmentation: Static & Dynamic

      Create highly precise player audiences with unmatched speed and flexibility.

      Broadway CRM provides access to more than 200 player data attributes, all available for filtering instantly. Segments can be built based on deposits, gameplay, product activity, lifecycle stage, communication behavior, tags, or any custom condition.

      Powered by ClickHouse technology, segmentation operates with zero delay, even across very large player databases.

      .Static and dynamic segmentation
      .200+ real-time player attributes available for filtering
      .Instant segment calculation with no waiting time
      .Dynamic segments update automatically as player behavior changes
      .Real-time player count visibility
      .Segment usage tracking across workflows
      .ID-based, behavioral, financial, and lifecycle filtering

      Operators can react immediately to player activity and launch campaigns at the exact right moment

      Drag-and-drop сustomer journey with the easiest navigation

    • Visual Workflow Builder with Trigger Logic

      Automate player engagement using a powerful visual builder designed for operational speed.

      Workflows can be created using drag-and-drop logic, allowing operators to define automated journeys based on player behavior, login activity, segmentation changes, or specific conditions.

      Every workflow operates in real time, reacting instantly as player data updates.

      .Behavior-based and event-based triggers
      .Conditional logic branches (PASS / OUT)
      .Real-time workflow execution
      .Workflow status tracking (In Progress, Paused, Completed)
      .Performance monitoring per workflow
      .Integrated Email, SMS, Push Notification, and Inbox steps

      Player actions are converted into automated engagement instantly, without technical involvement.

      All types of segmentation

    • Omnichannel Communication Hub

      Communicate with players across all major channels from a single unified environment.

      Broadway CRM includes a fully integrated Communications Hub supporting Email, SMS, Push Notifications, and Inbox messaging. All communication can be triggered automatically within workflows based on real-time player behavior and segmentation.

      .Email, SMS, Push, and Inbox messaging in one platform
      .Real-time triggered communications
      .Workflow-based automation across all channels
      .Communication performance tracking
      .Centralized communication management

      No external tools. No integrations. Full control inside one system.

      Machine Learning for Pre-Churn, VIP Detection & Promotions

    • Operational Simplicity with Enterprise Power

      Built specifically for high-volume iGaming operations, Broadway CRM combines enterprise power with operational efficiency.

      Using ClickHouse real-time database technology, the platform processes massive volumes of player data instantly, ensuring segmentation, workflows, and communications operate without delay.

      .Fully in-house CRM solution
      .ClickHouse real-time data processing technology
      .200+ real-time player attributes in segment
      .Instant segmentation and workflow execution
      .Real-time omnichannel communications
      .Automated player-level decision making
      .Scalable for millions of players

      Everything runs in real time. Everything stays synchronized. Fully controlled by the operator.


      All communication mediums

    Quick Answers.
    Real Facts.

    Experience how fast, flexible, and future-ready your casino can be. Book a demo and see how Broadway Platform can change the game for your business.

    • The CRM provides customer segmentation, real-time workflows, targeted communications, and player360 holistic view per player.

    • Data is refreshed instantly using breakthrough, real-time technology.

    • Automation tools are integrated to streamline campaign management and execution.

    • By offering personalized interactions and rewards, the CRM boosts customer loyalty.

    • Yes, it leverages user data analytics to optimize customer engagement strategies.

    Change the House Rules. It’s Time.

    Experience how fast, flexible, and future-ready your casino can be. Book a demo and see how Broadway Platform can change the game for your business.

    Request a demo

    Launch-ready in days — see how

    Request a demo