Unleash the Thrill of Victory with Sportsbook!

We deliver cutting-edge technology, real-time performance,
and total control — everything you need to stay ahead in a competitive market.

Pre-match odds

100K+
Live events

100K+
Markets

3K+
Types of sports

125+

Advantages you can build on

Our advantages

We are
what we
do

AI-Driven & Fully Customizable

Broadway Platform Sportsbook is powered by leading sportsbook technology providers, including BETBY and Delasport, combining AI-powered odds creation with 24/7 trading supervision.

Operators benefit from multilevel risk management, advanced BI reporting, customizable layouts, flexible limits, and multiple odds formats ensuring full control over margin, liability, and market exposure.

This hybrid AI + human trading model delivers optimized performance while allowing operators to adapt to different markets and regulatory environments.
Comprehensive Sports & Esports Coverage

The Sportsbook delivers 500,000+ events monthly across 125+ sports and 50+ esports disciplines, with 8,000+ betting markets available globally.

Coverage includes 100,000+ pre-match events, 70,000+ live events, UK & Ireland racing feeds, major esports titles, and AI-driven simulated sports operating 24/7.

Operators gain large-scale global content combined with localization capabilities and multilingual support built for both established and emerging markets.
Turnkey Solution with Operational Support

Broadway Platform provides a fully managed sportsbook environment.

Our 24/7 trading supervision handles bet acceptance, settlement, event coverage, and real-time risk profiling, while operators receive dedicated account management, technical assistance, and advanced reporting tools.

This structure eliminates the need to build internal trading teams while maintaining enterprise-grade control and optimized margin performance.
Personalised Player Experience & Engagement

The Sportsbook integrates advanced engagement tools including My Sportsbook personalization, My Combo, Bet Builder, My Event Builder, IF Bet, SuperPot sports jackpot, Cash Out, Early Payout, and Quick Bet.

AI-driven segmentation enhances turnover, retention, and player lifetime value, while interactive features such as live simulations and advanced promo tools create a sportsbook experience designed for long-term growth not just betting volume.

Features

Endless Betting Options

A huge range of betting options with 100,000 pre-match and 70,000 live events in over 3,000 markets across 125 sports, including Esports
Expert Risk Management

Expert trading and risk management from 80+ top industry professionals, ensuring strong profits (14% for pre-match and around 10% for live betting)
Personalised Betting

Personalised betting experiences with the ‘My Era’ suite, including ‘My Sportsbook’, ‘My Event Builder’, and ‘If Bet’ features, plus a Live Personal Trader for custom bets and odds
Seamless Mobile Experience

Easy-to-use mobile interface for both web and native iOS and Android apps
Smart Betting Features

Comprehensive features like Auto Payout, Quick Cash-out, Build-a-Bet, Quick Bet, and more
Flexible Betting Views

Options for both Euro and American view betting styles
Enhanced Live Center

An upgraded Live Center offering a variety of sports, now including Handball and American Football
Toto-Pot Jackpot

The Toto-pot feature – a jackpot element to sports betting